An individual style is only powerful enough to warrant a new classification in the music awards if they challenge the perspective of what already exists and allow new opening for musical experimentation. If it were up to me I would say that Rock music and its sub genres have been increasingly misrepresented by the Grammys. This proves to me that the ones doing the research and holding the reins are not passionate about the taste, complexity, or variety of the music its self. We should be rewarding artists that are pushing to profoundly connect the human soul to music rather than Immortalizing the con artists who find themselves very comfortable pleasing the nitwits with mediocrity. I understand that the average listener can’t discern nor really care about the skill and thought involved in the creation of a musical arrangements, but the true professionals involved can surely take note and raise the standards. As a super fan of rock music I think about when people will do research on the subject 100 years from now and who they will think is the most outstanding artists of the times; unfortunately they will be mislead by the winners in the rock genre category. There hasn’t even been a category for best rock video which is a total shame because some of the most creative, fun, and well done music videos have been birthed by fans of the style.
Let’s compare the 1962 and 1966 Grammy winners. In 1962 the record of the year was Tony Bennett for “I Left My Heart In San Francisco”; Produced by Earnest Attachuler. The album of the year went to Vaughn meader for “The First Family”; a spoken word/comedy about President Kennedy and his administration. Earl Doud & Bob Booker were responsible for the production. Al Schmitt is also credited for best engineered recording for his work on the “Hatari” soundtrack by Henry Mancini.
Later in 1966, Record of the year is awarded to Frank Sinatra for “Strangers in the Night” which was produced by Jimmy Bowen. Frank also took home album of the year with “A Man and His Music” which was produced by Sonny Burke. Eddie Brackett & Lee Herschberg are credited for best engineered Recording for “Strangers in the Night” by no other than Frank Sinatra.
It’s easy to notice the major difference in production style and over all contrast of content between these years. 1962 had a wider variety in regard to each winners content and the technical skill applied to each. Al Schmitt later is credited for best engineered recording consistently between the years 1976 and 1978. Differently in 1966 Frank Sinatra and the Producers and Engineers affiliated swept up the awards! This goes to show that the World stood fascinated and shocked by electric performance of Frank and his team.